01About

Hey there 👋 I'm Gabe

I'm a storyteller and strategist with 8+ years of experience helping brands find (and share) their voice. As both a freelancer and an in-house marketing leader, I've worked with everyone from large SaaS companies to local community nonprofits, and everything in between.

If you're looking for a little support, or just looking to chat, I'd love to connect!

A Little Background

Selected Freelance Clients

CV

Experience

Head of Brand & Content
Monetate
August 2024 – July 2026
- Led Monetate's brand strategy, creative direction, editorial systems, and visual identity across an end-to-end company rebrand.
- Directed writers, designers, developers, agencies, and contractors across product marketing, campaigns, web, and customer-facing content.
- Partnered with executive, product, sales, and marketing leadership to clarify positioning and bring a more unified creative system to market.
Content Strategist
Searchspring
December 2023 – July 2024
- Built a full-scale content program, including editorial planning, campaign development, brand messaging, and cross-functional workflows.
- Partnered across growth, product, and customer marketing to produce strategic assets that contributed to more than $2 million in pipeline.
- Helped lead the company's website and brand update.
Senior Copywriter / Managing Editor
Ruby
August 2021 – March 2023 · April 2023 – August 2023
- Served as a creative lead within Ruby's internal brand agency, producing campaigns, editorial content, product messaging, and customer experiences.
- Managed and mentored contract creatives while helping define the company's editorial voice and standards.
Communications Manager
Goethe Pop Up Kansas City
October 2018 – August 2021
- Developed creative and communications strategies supporting the Goethe-Institut's presence across the U.S. Midwest.
- Managed digital campaigns, editorial content, media outreach, partnerships, and public-facing brand communications.

Skills

Brand Strategy & Management
Creative Direction & Leadership
Content & Editorial Planning
AI-Assisted Content & Creative Workflows
Content Performance & Analytics
Campaign Development
Voice, Tone & Messaging Systems
Cross-Functional Creative Operations

Tools

Adobe Creative Suite
Figma
HubSpot
WordPress
Google Analytics 4
ChatGPT (OpenAI)
Claude
Asana
Trello
Airtable

Education

Portland State University

2010 – 2011

Nice Things People Have Said

Gabe is not only supremely skilled at creating standout content, but also at building the cross-functional relationships that help it thrive. He's also a standout human.
In working with Gabe, I'm continually impressed by his composure, circumspection, creativity, and charm. He's supremely dedicated to his craft and excels at constantly refining it. He also brings a much-needed “cool factor” to B2B marketing, breathing life into a space that's long relied on cliché and convention.

Bogar Alonso

B2B Content Marketing Manager, Anthropic

If you have the opportunity to work with Gabe, jump at it! Hardworking, insightful, fun... I could get ChatGPT to come up with more words to describe Gabe, but I don't know how to use ChatGPT, because the quality of Gabe's content was so good at Monetate.
He's that rare combo of fast and thoughtful: decisive, experienced, and not afraid to push back when it counts. He's a sharp strategist, a great collaborator, and someone who can take scattered input across teams and turn it into content that actually connects. On top of that, he knows how to measure impact (no easy feat in content marketing), and he does it with clarity and confidence.

Andrew Koperwas

Chief Marketing Officer, Monetate

Gabe is a wonderfully gifted copywriting alchemist who produces works of art that would make any speaker of the King's English blush.
Beyond his knack for turning a phrase, Gabe has a thoughtful approach to every project, whether a complex campaign, an e-newsletter, or a simple napkin thought of a recently conjured idea. He dives into the depths of a brand, understanding it on a multitude of levels that sometimes even the most attuned team member could overlook.

Yuri Johnson

Design Manager, Ruby

Gabe is a phenomenal storyteller, strategist, and overall creative powerhouse. His understanding of the nuances within brand messaging, articulate nomenclature, and creative flair are like no one else I've ever worked with. But Gabe is more than just an amazing writer.
He's a true guardian of authenticity, fiercely committed to keeping our brand true to itself. He puts a great deal of focus into improving processes, often creating new ones, to meet the desired outcome.

Nicole Hagedorn

Director of Brand & Content, Ruby

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